{"id":62935,"date":"2017-04-26T17:26:12","date_gmt":"2017-04-26T15:26:12","guid":{"rendered":"https:\/\/www.vitalfarco.com\/maxima\/decoloranti\/"},"modified":"2025-04-30T09:13:46","modified_gmt":"2025-04-30T07:13:46","slug":"bleaching","status":"publish","type":"page","link":"https:\/\/www.vitalfarco.com\/en\/maxima\/bleaching\/","title":{"rendered":"BLEACHING"},"content":{"rendered":"<h1>\n<p>BLEACHING<\/p>\n<\/h1>\n<h4>Innovative products for perfect bleaching results with maximum respect of hair and scalp. Ideal formulations for any any bleaching technique and highlights.<\/h4>\n<div>\n<h3>CHARCOAL RAPID HAIR BLEACH Plex 9<\/h3>\n<div>\n<p><span>DUST FREE BLEACHING POWDER WITH ACTIVATED CHARCOAL<\/span><\/p>\n<\/div>\n<p><a href=\"#\"><\/a><\/p>\n<\/div>\n<div>\n<h4>Features<\/h4>\n<div>\n<div class=\"uk-panel uk-margin-remove-first-child uk-margin uk-scrollspy-inview \" uk-scrollspy-class=\"\">\n<div class=\"el-content uk-panel uk-margin-top\">\n<p>Ideal for both quick applications and extreme lifting, up to 9 tones. Its impressive lifting power helps you achieve excellent results, starting from even the darkest bases, while to\u00adtally respecting the hair structure. Thanks to the neutralizing effect of charcoal, it prevents orange and yellow tones and allows you to create cold blondes in a single step. The PLEX technology (Polyamino Sugar Condensate) protects at the same time the hair fiber which appears perfectly intact and compact after bleaching.<\/p>\n<p>Discover also<span>\u00a0<\/span><a href=\"https:\/\/www.vitalfarco.com\/en\/maxima\/charcoal\/\">Charcoal Beauty Routine<\/a>, the line specifically formulated to take care of bleached, lightened and highlighted hair.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/confezione.svg\" alt=\"\"><\/p>\n<h3>Package<\/h3>\n<div>\n<p><span>Stand-up bag<\/span> 500 g<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/Maxima_Charcoal_RapidHairBleach-1.png\" alt=\"hair bleach\"><\/p>\n<div>\n<h3>RAPID HAIR BLEACH Plex +7<\/h3>\n<div>\n<p><span>DUST FREE BLEACHING POWDER WITH ARGAN OIL<\/span><\/p>\n<\/div>\n<p><a href=\"#\"><\/a><\/p>\n<\/div>\n<div>\n<h4>Feature<\/h4>\n<div>\n<p><span>Dust free powder ideal for any bleaching technique, based on PLEX Technology to preserve the structural bonds of the hair fiber. It enables to obtain the maximum levels of lightening and the best protection of the stem in a reliable and fast way without the need to add additives. Its conditioning formula, enriched with Argan oil, gives the hair incredible moisture and shine. Easy to mix, it forms a soft cream that does not swell and adheres perfectly to the hair without hardening. Available in WHITE, BLUE and VIOLET formulation, it allows perfect control of the yellow-orange residual pigment.<\/span><\/p>\n<\/div>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/confezione.svg\" alt=\"\"><\/p>\n<h3>Package<\/h3>\n<div>\n<div class=\"el-content uk-panel uk-margin-top\">\n<p>Jar 2\u00d7500 g<br \/>Stand-up bag 500 g<br \/>Sachet 25 g<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/Polvere-decolorante.png\" alt=\"Polvere-decolorante-Maxima\"><\/p>\n<div>\n<h3>RAPID HAIR BLEACH CREAM Plex<\/h3>\n<div>\n<p><span>BLEACHING CREAM WITH ARGAN OIL AND ACAI OIL<\/span><\/p>\n<\/div>\n<p><a href=\"#\"><\/a><\/p>\n<\/div>\n<div>\n<h4>Features<\/h4>\n<div>\n<p><span>Bleaching cream with Plex Technology formulated to achieve progressive lightening up to 7 tones in complete respect of the hair fiber. It can be used for all bleaching techniques and on all types of hair, even treated and sensitized, because it keeps the structure perfectly intact and compact.<\/span><br \/><span>Ultra-delicate and nourishing formula based on natural waxes that protect scalp and hair during application and rich in Argan oil and A\u00e7ai oil that give the hair moisture and shine. Free of ammonia fumes and dusts, it offers a safe and pleasant service.<\/span><\/p>\n<\/div>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/confezione.svg\" alt=\"\"><\/p>\n<h3>Package<\/h3>\n<div>\n<p><span>Stand-up bag<\/span>\u00a0500 g<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/MAXIMA_Rapid-hair-Bleach_Cream.png\" alt=\"cream hair bleach\"><\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"name\":\"OX\",\"type\":\"section\",\"props\":{\"class\":\"demo\",\"header_transparent_noplaceholder\":false,\"height\":\"viewport\",\"height_offset_top\":true,\"height_viewport\":80,\"image\":\"wp-content\\\/uploads\\\/Charcoal_MODELLA-2.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"}}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"module\",\"props\":{\"menu_image_align\":\"center\",\"menu_image_margin\":true,\"menu_style\":\"default\",\"menu_type\":\"nav\",\"type\":\"breadcrumbs\",\"widget\":\"breadcrumbs-2\"}}]}]}],\"name\":\"BREADCRUMBS\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_top\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p>BLEACHING<\\\/p>\",\"text_align\":\"center\",\"title_element\":\"h1\",\"title_style\":\"heading-small\"}},{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"Innovative products for perfect bleaching results with maximum respect of hair and scalp. Ideal formulations for any any bleaching technique and highlights.\",\"maxwidth\":\"2xlarge\",\"text_align\":\"center\",\"title_element\":\"h4\",\"title_style\":\"h4\"}}]}]}]},{\"name\":\"BLACK RAPID HAIR BLEACH\",\"type\":\"section\",\"props\":{\"animation\":\"slide-left-medium\",\"height_viewport\":false,\"image\":\"wp-content\\\/uploads\\\/maxima-grigio-sfondo.png\",\"image_effect\":\"parallax\",\"image_height\":\"200\",\"image_parallax_bgy\":\"40,100\",\"image_parallax_breakpoint\":\"s\",\"image_parallax_easing\":\"1\",\"image_position\":\"top-right\",\"media_visibility\":\"l\",\"padding_remove_bottom\":false,\"padding_remove_top\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"panel\",\"props\":{\"animation\":\"slide-right-medium\",\"block_align\":\"center\",\"content\":\"\n\n<p><span>DUST FREE BLEACHING POWDER WITH ACTIVATED CHARCOAL<\\\/span><\\\/p>\",\"content_column_breakpoint\":\"m\",\"content_margin\":\"small\",\"content_style\":\"text-lead\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link\":\"#\",\"link_size\":\"large\",\"link_style\":\"text\",\"link_text\":\"\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"margin_remove_top\":false,\"maxwidth_breakpoint\":\"m\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\",\"title\":\"CHARCOAL RAPID HAIR BLEACH Plex 9\",\"title_align\":\"top\",\"title_decoration\":\"line\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_margin\":\"small\"}},{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<div class=\\\"uk-panel uk-margin-remove-first-child uk-margin uk-scrollspy-inview \\\" uk-scrollspy-class=\\\"\\\">\\n\n\n<div class=\\\"el-content uk-panel uk-margin-top\\\">\\n\n\n<p>Ideal for both quick applications and extreme lifting, up to 9 tones. Its impressive lifting power helps you achieve excellent results, starting from even the darkest bases, while to\\u00adtally respecting the hair structure. Thanks to the neutralizing effect of charcoal, it prevents orange and yellow tones and allows you to create cold blondes in a single step. The PLEX technology (Polyamino Sugar Condensate) protects at the same time the hair fiber which appears perfectly intact and compact after bleaching.<\\\/p>\\n\n\n<p>Discover also<span>\\u00a0<\\\/span><a href=\\\"https:\\\/\\\/www.vitalfarco.com\\\/en\\\/maxima\\\/charcoal\\\/\\\">Charcoal Beauty Routine<\\\/a>, the line specifically formulated to take care of bleached, lightened and highlighted hair.<\\\/p>\\n<\\\/div>\\n<\\\/div>\",\"content_column_breakpoint\":\"m\",\"content_margin\":\"small\",\"icon_width\":80,\"image\":\"\",\"image_align\":\"top\",\"image_box_shadow_bottom\":false,\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"image_width\":\"50\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"default\",\"margin_remove_bottom\":false,\"margin_remove_top\":false,\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"title\":\"Features\",\"title_align\":\"top\",\"title_element\":\"h4\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\"}},{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p><span>Stand-up bag<\\\/span> 500 g<\\\/p>\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image\":\"wp-content\\\/uploads\\\/confezione.svg\",\"image_align\":\"top\",\"image_box_shadow_bottom\":false,\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"image_width\":\"50\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"\",\"margin_remove_bottom\":true,\"margin_remove_top\":false,\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"title\":\"Package\",\"title_align\":\"top\",\"title_decoration\":\"divider\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h5\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Scarica il catalogo\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"status\":\"disabled\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-right\",\"image_size\":\"contain\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/Maxima_Charcoal_RapidHairBleach-1.png\",\"image_alt\":\"hair bleach\",\"image_svg_color\":\"emphasis\",\"image_width\":\"700\",\"margin\":\"default\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}}]}]}]},{\"name\":\"RAPID HAIR BLEACH\",\"type\":\"section\",\"props\":{\"animation\":\"slide-left-medium\",\"height_viewport\":false,\"image\":\"wp-content\\\/uploads\\\/maxima-grigio-sfondo.png\",\"image_effect\":\"parallax\",\"image_height\":\"200\",\"image_parallax_bgy\":\"40,100\",\"image_parallax_breakpoint\":\"s\",\"image_parallax_easing\":\"1\",\"image_position\":\"top-right\",\"media_visibility\":\"l\",\"padding_remove_bottom\":false,\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"panel\",\"props\":{\"animation\":\"slide-right-medium\",\"block_align\":\"center\",\"content\":\"\n\n<p><span>DUST FREE BLEACHING POWDER WITH ARGAN OIL<\\\/span><\\\/p>\",\"content_column_breakpoint\":\"m\",\"content_margin\":\"small\",\"content_style\":\"text-lead\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link\":\"#\",\"link_size\":\"large\",\"link_style\":\"text\",\"link_text\":\"\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"margin_remove_top\":false,\"maxwidth_breakpoint\":\"m\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\",\"title\":\"RAPID HAIR BLEACH Plex +7\",\"title_align\":\"top\",\"title_decoration\":\"line\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_margin\":\"small\"}},{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p><span>Dust free powder ideal for any bleaching technique, based on PLEX Technology to preserve the structural bonds of the hair fiber. It enables to obtain the maximum levels of lightening and the best protection of the stem in a reliable and fast way without the need to add additives. Its conditioning formula, enriched with Argan oil, gives the hair incredible moisture and shine. Easy to mix, it forms a soft cream that does not swell and adheres perfectly to the hair without hardening. Available in WHITE, BLUE and VIOLET formulation, it allows perfect control of the yellow-orange residual pigment.<\\\/span><\\\/p>\",\"content_column_breakpoint\":\"m\",\"content_margin\":\"small\",\"icon_width\":80,\"image\":\"\",\"image_align\":\"top\",\"image_box_shadow_bottom\":false,\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"image_width\":\"50\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"default\",\"margin_remove_bottom\":false,\"margin_remove_top\":false,\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"title\":\"Feature\",\"title_align\":\"top\",\"title_element\":\"h4\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\"}},{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<div class=\\\"el-content uk-panel uk-margin-top\\\">\\n\n\n<p>Jar 2\\u00d7500 g<br \\\/>Stand-up bag 500 g<br \\\/>Sachet 25 g<\\\/p>\\n<\\\/div>\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image\":\"wp-content\\\/uploads\\\/confezione.svg\",\"image_align\":\"top\",\"image_box_shadow_bottom\":false,\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"image_width\":\"50\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"\",\"margin_remove_bottom\":true,\"margin_remove_top\":false,\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"title\":\"Package\",\"title_align\":\"top\",\"title_decoration\":\"divider\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h5\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-right\",\"image_size\":\"contain\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/Polvere-decolorante.png\",\"image_alt\":\"Polvere-decolorante-Maxima\",\"image_svg_color\":\"emphasis\",\"image_width\":\"700\",\"margin\":\"default\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}}]}]}]},{\"name\":\"Prodotto OK\",\"type\":\"section\",\"props\":{\"animation\":\"slide-left-medium\",\"height_viewport\":false,\"image\":\"wp-content\\\/uploads\\\/maxima-grigio-sfondo.png\",\"image_effect\":\"parallax\",\"image_height\":\"200\",\"image_parallax_bgy\":\"40,230\",\"image_parallax_breakpoint\":\"s\",\"image_parallax_easing\":\"1\",\"image_position\":\"top-right\",\"media_visibility\":\"l\",\"padding_remove_bottom\":false,\"padding_remove_top\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p><span>BLEACHING CREAM WITH ARGAN OIL AND ACAI OIL<\\\/span><\\\/p>\",\"content_column_breakpoint\":\"m\",\"content_margin\":\"small\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link\":\"#\",\"link_size\":\"large\",\"link_style\":\"text\",\"link_text\":\"\",\"margin\":\"medium\",\"margin_remove_top\":false,\"maxwidth\":\"large\",\"maxwidth_breakpoint\":\"m\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\",\"title\":\"RAPID HAIR BLEACH CREAM Plex\",\"title_align\":\"top\",\"title_decoration\":\"line\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_margin\":\"small\"}},{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p><span>Bleaching cream with Plex Technology formulated to achieve progressive lightening up to 7 tones in complete respect of the hair fiber. It can be used for all bleaching techniques and on all types of hair, even treated and sensitized, because it keeps the structure perfectly intact and compact.<\\\/span><br \\\/><span>Ultra-delicate and nourishing formula based on natural waxes that protect scalp and hair during application and rich in Argan oil and A\\u00e7ai oil that give the hair moisture and shine. 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Lightens the hair up to 2 shades with a natural effect, creates highlights or revives m\\u00e8ches and natural hair colour while blending in the roots. 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Ideal formulations for any any bleaching technique and highlights. CHARCOAL RAPID HAIR BLEACH Plex 9 DUST FREE BLEACHING POWDER WITH ACTIVATED CHARCOAL Features Ideal for both quick applications and extreme lifting, up to 9 tones. 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