{"id":63020,"date":"2017-03-29T12:28:46","date_gmt":"2017-03-29T10:28:46","guid":{"rendered":"https:\/\/www.vitalfarco.com\/about\/"},"modified":"2026-09-15T14:43:01","modified_gmt":"2026-09-15T12:43:01","slug":"about","status":"publish","type":"page","link":"https:\/\/www.vitalfarco.com\/en\/about\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"<h1>\n<p class=\"uk-h2 uk-text-center\" style=\"text-align: center;\">BUILDING GROWTH IN PROFESSIONAL HAIR CARE SINCE 1969<\/p>\n<\/h1>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/Growing-Beauty-Together-2.jpg\" alt=\"\"><\/p>\n<div>\n<p>For over half a century, VITALFARCO HAIR COSMETICS has developed and manufactured professional hair care solutions, bringing research, innovation, manufacturing expertise and training to the world of professional beauty.<\/p>\n<p>Founded in Italy and established in the professional hair care market, VITALFARCO is now one of Italy\u2019s leading manufacturers of professional hair color and bleaching products.<\/p>\n<p>Over more than 55 years in business, the company has built solid, recognized expertise based on quality, reliability, technical specialization and the ability to understand the needs of salons, distributors, brands and international partners.<\/p>\n<p>With a presence in over 60 countries and an international distribution network, Vitalfarco brings the value of professional Made in Italy hair care to the world, offering high-performance solutions, technical and educational support, and specialist expertise for different markets.<\/p>\n<\/div>\n<h1>\n<h2>Our Vision<\/h2>\n<\/h1>\n<div>\n<p>Our vision goes beyond the product. Every formula, every line, every project and every partnership is created with one clear objective:<\/p>\n<p><em><strong>TO CREATE VALUE AND SUPPORT THE GROWTH OF THOSE WHO CHOOSE VITALFARCO AS THEIR PARTNER.<\/strong><\/em><\/p>\n<p>This is why we work every day across the entire professional hair\u00a0 care supply chain: from formulation research to production,\u00a0 from quality control to packaging, from the development of our own brands to the creation of Private Label projects.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/Vision2-3.jpg\" alt=\"\"><\/p>\n<h1>\n<h2>Expertise built over time<\/h2>\n<\/h1>\n<div>\n<p>Vitalfarco\u2019s story has evolved through a continuous journey of research, industrial development and international growth.<\/p>\n<p>Over the years, the company has expanded its expertise by investing in innovative formulations, production technologies, process control, brand development and professional training.<\/p>\n<p>This journey has created an integrated ecosystem capable of supporting clients, distributors and partners at every stage of their project.<\/p>\n<p>Vitalfarco has well-established specialization in technical hair products, particularly hair color, bleaching products, oxidants and professional treatments.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/Know-how-1.jpg\" alt=\"\"><\/p>\n<h1>\n<h2>Research and Innovation<\/h2>\n<\/h1>\n<div>\n<p>RESEARCH IS ONE OF THE FUNDAMENTAL PILLARS OF VITALFARCO\u2019S DEVELOPMENT.<\/p>\n<p>Within its Research &amp; Development laboratory, the company studies new formulations, selects high-performance ingredients and develops solutions designed to meet the needs of a constantly evolving industry.<\/p>\n<p>Every product is created through a balance of effectiveness, reliability and care for the hair fiber, with the aim of guaranteeing consistent, verifiable professional results.<\/p>\n<p>The laboratory\u2019s work is not limited to the creation of new formulas. It also includes testing, performance assessments, controls and continuous improvement activities.<\/p>\n<p>This approach transforms research into tangible innovation, supporting both Vitalfarco brands and the projects developed for Private Label partners and clients.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/Research-1.jpg\" alt=\"\"><\/p>\n<h1>\n<h2>Production and Quality<\/h2>\n<\/h1>\n<div>\n<p>EVERY GREAT PROJECT<br \/>\nNEEDS SOLID FOUNDATIONS.<\/p>\n<p>This is why Vitalfarco has developed a modern, specialized and well-organized production structure designed to guarantee control, efficiency, safety and continuity.<\/p>\n<p>The company has 3 production sites, covering a total production area of approximately 7,000 sqm, within a company area of around 20,000 sqm that integrates research, production, logistics,<br \/>\ntraining, showroom facilities and sales offices.<\/p>\n<p>Annual production capacity exceeds 40 million units, with a capacity of up to 90,000 units per production shift.<\/p>\n<p>Quality is an integral part of Vitalfarco\u2019s working method. Every stage, from the selection of raw materials to the finished product, is managed through rigorous procedures,constant controls and certified quality standards, including UNI EN ISO 22716, the international reference standard for Good Manufacturing Practices in the cosmetics industry.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/Production-1.jpg\" alt=\"\"><\/p>\n<h1>OUR <br \/>NUMBERS<\/h1>\n<div>\n<h1><strong>+55<\/strong><\/h1>\n<p>Years of experience<\/p><\/div>\n<div>\n<h1><strong>+60<\/strong> <\/h1>\n<p>Countries served<\/p><\/div>\n<div>\n<h1><strong>3 <\/strong> <\/h1>\n<p>Production sites<\/p><\/div>\n<div>\n<h1><strong>40M+<\/strong> <\/h1>\n<p>Units produced every year<\/p><\/div>\n<div>\n<h1><strong>20.000sqm<\/strong> <\/h1>\n<p>Industrial area<\/p><\/div>\n<div>\n<h1><strong>ISO 22716<\/strong> <\/h1>\n<p>Certified production<\/p><\/div>\n<p><p>\n        <a href=\"\/wp-content\/uploads\/VITALFARCO_CompanyProfile_2026-27_ENG.pdf\">Download the full company profile<\/a>\n    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"name\":\"About us - desktop\",\"type\":\"section\",\"props\":{\"class\":\"uk-visible@s\",\"height\":\"viewport\",\"height_viewport\":80,\"height_viewport_offset\":true,\"image\":\"wp-content\/uploads\/Vitalfarco_company-scaled.jpg\",\"image_effect\":\"fixed\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"overlap\":false,\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"props\":{\"width\":\"xlarge\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"}}]}]},{\"name\":\"About us - mobile\",\"type\":\"section\",\"props\":{\"class\":\"uk-hidden@s\",\"height\":\"viewport\",\"height_viewport\":80,\"height_viewport_offset\":true,\"image\":\"wp-content\/uploads\/Vitalfarco_company_mob.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"overlap\":false,\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"width\":\"xlarge\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"}}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"animation\":\"slide-top\",\"content\":\"\n\n<p class=\\\"uk-h2 uk-text-center\\\" style=\\\"text-align: center;\\\">BUILDING GROWTH IN PROFESSIONAL HAIR CARE SINCE 1969<\/p>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"title_element\":\"h1\",\"title_style\":\"h2\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"divider\":false,\"layout\":\"1-2,1-2\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_large\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/Growing-Beauty-Together-2.jpg\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"\",\"margin_top\":\"\",\"text_align\":\"right\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_large\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>For over half a century, VITALFARCO HAIR COSMETICS has developed and manufactured professional hair care solutions, bringing research, innovation, manufacturing expertise and training to the world of professional beauty.<\/p>\n\n\\n\n\n<p>Founded in Italy and established in the professional hair care market, VITALFARCO is now one of Italy\u2019s leading manufacturers of professional hair color and bleaching products.<\/p>\n\n\\n\n\n<p>Over more than 55 years in business, the company has built solid, recognized expertise based on quality, reliability, technical specialization and the ability to understand the needs of salons, distributors, brands and international partners.<\/p>\n\n\\n\n\n<p>With a presence in over 60 countries and an international distribution network, Vitalfarco brings the value of professional Made in Italy hair care to the world, offering high-performance solutions, technical and educational support, and specialist expertise for different markets.<\/p>\n\n\",\"margin_bottom\":\"\",\"margin_top\":\"\"}}]}]}],\"name\":\"intro\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"divider\":false,\"layout\":\"1-2,1-2\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_large\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h2>Our Vision<\/h2>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_decoration\":\"line\",\"title_element\":\"h1\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Our vision goes beyond the product. Every formula, every line, every project and every partnership is created with one clear objective:<\/p>\n\n\\n\n\n<p><em><strong>TO CREATE VALUE AND SUPPORT THE GROWTH OF THOSE WHO CHOOSE VITALFARCO AS THEIR PARTNER.<\/strong><\/em><\/p>\n\n\\n\n\n<p>This is why we work every day across the entire professional hair\u00a0 care supply chain: from formulation research to production,\u00a0 from quality control to packaging, from the development of our own brands to the creation of Private Label projects.<\/p>\n\n\",\"margin_bottom\":\"\",\"margin_top\":\"\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_large\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/Vision2-3.jpg\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"\",\"margin_top\":\"\",\"text_align\":\"right\"}}]}]}],\"name\":\"vision\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"divider\":false,\"layout\":\"1-2,1-2\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_large\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h2>Expertise built over time<\/h2>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_decoration\":\"line\",\"title_element\":\"h1\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Vitalfarco\u2019s story has evolved through a continuous journey of research, industrial development and international growth.<\/p>\n\n\\n\n\n<p>Over the years, the company has expanded its expertise by investing in innovative formulations, production technologies, process control, brand development and professional training.<\/p>\n\n\\n\n\n<p>This journey has created an integrated ecosystem capable of supporting clients, distributors and partners at every stage of their project.<\/p>\n\n\\n\n\n<p>Vitalfarco has well-established specialization in technical hair products, particularly hair color, bleaching products, oxidants and professional treatments.<\/p>\n\n\",\"margin_bottom\":\"\",\"margin_top\":\"\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_large\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/Know-how-1.jpg\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"\",\"margin_top\":\"\",\"text_align\":\"right\"}}]}]}],\"name\":\"know-how\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"divider\":false,\"layout\":\"1-2,1-2\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_large\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h2>Research and Innovation<\/h2>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_decoration\":\"line\",\"title_element\":\"h1\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>RESEARCH IS ONE OF THE FUNDAMENTAL PILLARS OF VITALFARCO\u2019S DEVELOPMENT.<\/p>\n\n\\n\n\n<p>Within its Research &amp; Development laboratory, the company studies new formulations, selects high-performance ingredients and develops solutions designed to meet the needs of a constantly evolving industry.<\/p>\n\n\\n\n\n<p>Every product is created through a balance of effectiveness, reliability and care for the hair fiber, with the aim of guaranteeing consistent, verifiable professional results.<\/p>\n\n\\n\n\n<p>The laboratory\u2019s work is not limited to the creation of new formulas. It also includes testing, performance assessments, controls and continuous improvement activities.<\/p>\n\n\\n\n\n<p>This approach transforms research into tangible innovation, supporting both Vitalfarco brands and the projects developed for Private Label partners and clients.<\/p>\n\n\",\"margin_bottom\":\"\",\"margin_top\":\"\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_large\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/Research-1.jpg\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"\",\"margin_top\":\"\",\"text_align\":\"right\"}}]}]}],\"name\":\"ricerca\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"divider\":false,\"layout\":\"1-2,1-2\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_large\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h2>Production and Quality<\/h2>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_decoration\":\"line\",\"title_element\":\"h1\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>EVERY GREAT PROJECT\\nNEEDS SOLID FOUNDATIONS.<\/p>\n\n\\n\n\n<p>This is why Vitalfarco has developed a modern, specialized and well-organized production structure designed to guarantee control, efficiency, safety and continuity.\\n\\n<\/p>\n\n\\n\n\n<p>The company has 3 production sites, covering a total production area of approximately 7,000 sqm, within a company area of around 20,000 sqm that integrates research, production, logistics,\\ntraining, showroom facilities and sales offices.<\/p>\n\n\\n\n\n<p>Annual production capacity exceeds 40 million units, with a capacity of up to 90,000 units per production shift.<\/p>\n\n\\n\\n\n\n<p>Quality is an integral part of Vitalfarco\u2019s working method. Every stage, from the selection of raw materials to the finished product, is managed through rigorous procedures,constant controls and certified quality standards, including UNI EN ISO 22716, the international reference standard for Good Manufacturing Practices in the cosmetics industry.<\/p>\n\n\",\"margin_bottom\":\"\",\"margin_top\":\"\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_large\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/Production-1.jpg\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"\",\"margin_top\":\"\",\"text_align\":\"right\"}}]}]}],\"name\":\"produzione\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"divider\":true,\"layout\":\"1-4,1-4,1-4,1-4|1-2,1-2,1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"OUR <br \/>NUMBERS\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_color\":\"muted\",\"title_element\":\"h1\",\"title_text_stroke\":false}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h1><strong>+55<\/strong><\/h1>\n\nYears of experience\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"lead\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h1><strong>+60<\/strong> <\/h1>\n\nCountries served\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"lead\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h1><strong>3 <\/strong> <\/h1>\n\nProduction sites\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"lead\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h1><strong>40M+<\/strong> <\/h1>\n\nUnits produced every year\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"lead\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h1><strong>20.000sqm<\/strong> <\/h1>\n\nIndustrial area\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"lead\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h1><strong>ISO 22716<\/strong> <\/h1>\n\nCertified production\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_style\":\"lead\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"secondary\",\"content\":\"Download the full company profile\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"wp-content\/uploads\/VITALFARCO_CompanyProfile_2026-27_ENG.pdf\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"animation\":\"slide-top\",\"content\":\"\n\n<p class=\\\"uk-h2 uk-text-center\\\" style=\\\"text-align: center;\\\">About us<\/p>\n\n\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"title_element\":\"h1\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>With about 60 years of experience in the hair care sector, <strong>Vitalfarco Hair Cosmetics is among Italy\u2019s leading manufacturers of hair bleaches and hair dyes<\/strong>. We export our expertise worldwide, formulating cutting-edge treatments designed for hairdressing professionals.<\/p>\n\n\\n\n\n<p>Thanks to continuous investment in research and development and advanced technologies, Vitalfarco operates with a solid and innovative structure, ensuring excellent service both for our own brands (<strong>Maxima Professional, Vitael Hair Professional, Roverhair, and NHP<\/strong>), successfully distributed in 5 continents, and for <strong>private label lines<\/strong>, a standout feature of the company.<\/p>\n\n\\n\n\n\n\n\\n\n\n<p>At Vitalfarco, the entire business is based on a clear and simple mission: <strong>to guarantee professional hairdressers products that exceed expectations<\/strong>, further qualifying their professionalism and talent in the eyes of customers. For this reason, each phase of the production process is constantly monitored, allowing to reach the highest quality standards, as certified by the <strong>UNI EN ISO 22716 standard<\/strong>.<\/p>\n\n\\n\n\n\n\n\\n\n\n<div><strong>Located on an area of <\/strong><strong>\u200b\u200b<\/strong><strong>approximately 20.000 square meters<\/strong>, the company boasts an <strong>internal R&amp;D laboratory<\/strong>, <strong>3 production sites<\/strong> with an <strong>annual capacity of 40 million units<\/strong>, <strong>2 warehouses <\/strong>for raw materials, packaging, and finished products, as well as an <strong>academy with a 200 m\u00b2 showroom <\/strong>dedicated to training hairstylists and technicians.<\/div>\n\n\\n\n\n<p style=\\\"font-weight: 400;\\\">With a <strong>wide-reaching distribution network covering more than 60 countries<\/strong>, Vitalfarco continues to successfully export the best of Italian hair fashion, offering top professionalism and consistent customer support through pre- and post-sales assistance, training, coaching, international events, and promotional activities.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"DOWNLOAD THE COMPANY 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