Hair Care is not just a matter of head: for us it’s all about emotions. Taking care of hair means taking care of people: their needs, their feelings, their wishes. That’s why we offer professional hairstylists the best products to guarantee their clients a total experience of well being.
The world we imagine is in constant evolution. We achieved many goals so far, but we don’t stop. We keep on looking for new roads and directions, to broaden our horizons and find innovative trends, looks and styles that express our vision about the future of Hair Care.
Hair Care means quality: that’s why we have the most advanced labs and we only use high quality raw materials and biological ingredients. Technological innovation and long-term expertise: we have been working for over forty years to offer our clients the best products and tools to express their talent.
About us
With over 55 years of experience in the hair care sector, Vitalfarco Hair Cosmetics is among Italy’s leading manufacturers of hair bleaches and hair dyes. We export our expertise worldwide, formulating cutting-edge treatments designed for hairdressing professionals.
Thanks to continuous investment in research and development and advanced technologies, Vitalfarco operates with a solid and innovative structure, ensuring excellent service both for our own brands (Maxima Professional, Vitael Hair Professional, Roverhair, and NHP), successfully distributed in 5 continents, and for private label lines, a standout feature of the company.
At Vitalfarco, the entire business is based on a clear and simple mission: to guarantee professional hairdressers products that exceed expectations, further qualifying their professionalism and talent in the eyes of customers. For this reason, each phase of the production process is constantly monitored, allowing to reach the highest quality standards, as certified by the UNI EN ISO 22716 standard.
With a wide-reaching distribution network covering more than 60 countries, Vitalfarco continues to successfully export the best of Italian hair fashion, offering top professionalism and consistent customer support through pre- and post-sales assistance, training, coaching, international events, and promotional activities.
