Hair Care is not just a matter of head: for us it’s all about emotions. Taking care of hair means taking care of people: their needs, their feelings, their wishes. That’s why we offer professional hairstylists the best products to guarantee their clients a total experience of well being.
The world we imagine is in constant evolution. We achieved many goals so far, but we don’t stop. We keep on looking for new roads and directions, to broaden our horizons and find innovative trends, looks and styles that express our vision about the future of Hair Care.
Hair Care means quality: that’s why we have the most advanced labs and we only use high quality raw materials and biological ingredients. Technological innovation and long-term expertise: we have been working for over forty years to offer our clients the best products and tools to express their talent.
About us
With over 50 years of experience in the hair care sector, Vitalfarco Hair Cosmetics ranks among the Italian leaders in the production of hair bleaches and hair dyes, exporting all over the world its know-how in the formulation of cutting-edge treatments for hairstyling professionals.
Thanks to continuous investments in research and development and to a cutting-edge technology, today the company can count on a solid and innovative structure, able to guarantee a service of absolute excellence both for its own brands (Maxima Professional, Roverhair, Vitael), successfully distributed in 5 continents, as well as private label services, flagship of the business.
At Vitalfarco, the entire business is based on a clear and simple mission: to guarantee professional hairdressers products that exceed expectations, further qualifying their professionalism and talent in the eyes of customers. For this reason, each phase of the production process is constantly monitored, allowing to reach the highest quality standards, as certified by the UNI EN ISO 22716 standard.
Developed on an area of approximately 20.000 square meters, the company currently boasts an internal laboratory for R&D activities, 3 production sites with an annual capacity of 40 million pieces, 2 warehouses for the storage of raw material and finished product, as well as an academy for educational activities set up with the most advanced professional equipment and a showroom of 200 m2.
With more than 60 countries served and a global distribution network, Vitalfarco continues to successfully export the best of Made in Italy hair fashion, ensuring maximum professionalism and constant customer support, including pre and post-sales assistance, training and coaching activities, presence at international events, promotional and merchandising activities.
