Activated charcoal shampoo formulated to take care of blonde, bleached or highlighted hair and to enhance white or grey hair. It carries out a deep purifying action, removing impurities from the hair fiber and scalp and leaving the hair shiny and lightweight. Thanks to its special formulation, enriched with purple pigments, it combats unwanted yellow and orange tones, while preserving cold and natural ones. Goji berry extract, rich in vitamins and antioxidants, leaves hair strong and protects it from pollutants. Gentle cleansing formula ideal for all hair types, it preserves hydration and gives softness.